Episode 1 · Business · 32 min
Is Your Business Idea a Real Problem?
Yo walks through the first step of the Business of You framework: how to tell whether an idea solves a problem people will pay to fix, before you spend a dollar.
Preview · in production
Sample preview: a short summary read by a computer voice, with original music. The full episode with Yo is coming soon.
Key takeaways
- Name the exact person who has the problem
- Three quick tests before you build anything
- Why "everyone" is not a customer
About the guest
A solo episode with host Yolanda "Yo" Butler.
Transcript
Read the preview transcript
Welcome to The Business of You podcast. This is a short sample preview, read by a computer voice, of episode 1: Is Your Business Idea a Real Problem? Yo walks through the first step of the Business of You framework: how to tell whether an idea solves a problem people will pay to fix, before you spend a dollar. Here are the key takeaways. First: Name the exact person who has the problem. Second: Three quick tests before you build anything. Third: Why everyone is not a customer. The full conversation with Yolanda Butler is coming soon. Until then, find free tools and the newsletter at The Business of You website.
The full transcript is published with the episode.
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