Insights
Ideas for building the business of you.
Practical writing on business, financial wellness, mental wellness and speaking, from Yolanda "Yo" Butler.
BusinessHow to Know If Your Business Idea Solves a Real ProblemBefore you spend a dollar, run three simple tests: name the exact person with the problem, measure how much it hurts, and look for proof that people will pay.
Financial wellnessBusiness Credit Basics: 7 Steps Before You Apply for a LoanSeparate your finances, register the business properly, build a payment history and organize your documents months before you ask a lender for anything.
BusinessSocial Capital: Why Your Network Is a Business AssetRelationships open doors money cannot. Map the people your business needs, give before you ask, and follow up like it matters, because it does.
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The Sunday Letter
One idea, every Sunday.
For your business and your wellbeing. Short, practical, free.